Email Marketing is the bread and butter of any successful online marketing campaign. By capturing your leads’ emails, you can continually stay in contact and provide them more content of value.
Even if your website were to crash or someone hacked into your server, as long as you have safely kept your email list with a private email server, you still will have your moneymaking prospect list with you.
Thus, it is extremely important that we treat our email list with care and adopt good email marketing practices to achieve maximal benefits from our lists.